Job Description

Marketing Event Coordinator & Social Media Specialist

American Institute, founded in 1924 as the Hartford Secretarial School, provides hands-on training for careers in the world of business, legal, allied healthcare, diagnostic medical sonography, and information technology. Recognizing our single, well-defined teaching mission: reflecting job market demands with flexibility in identifying and incorporating new programs to give our graduates an edge in today's competitive job market.

The Marketing, Event Coordinator and Social Media Specialist is responsible for providing support for on-campus events and capturing content on campus for social media. This position provides proactive and reactive support to marketing efforts primarily on the campuses and out of the corporate office.

Essential Duties and Responsibilities

• Planning and suggesting events with each campus based on their preferences and what is happening in their local community, engaging with broader topics wherever possible (e.g. Relay for Life, Go Red for Women, Dr. Seuss Day, etc.) for maximum marketing impact.
• Promote marketing events on campuses by adding event posting to social media and/or website pages as appropriate and post images during and after events to both.
• Work with marketing team to develop or edit flyers and distribute by posting online and offline in local community boards as well as around campuses.
• Publish and promote campus events on local community pages with approved language/graphics and budgets when open to the public.
• Draft media advisory / press release when applicable.
• Track event support progress and follow up to ensure events go smoothly.
• Track PDL/Referral goals and actuals with admissions contacts at each campus.
• Track funds raised (when applicable) and work with accounting to generate donation checks, capture check donation pictures at site and publish on social media / website as applicable.
• Attend events and/or visit campuses in person weekly to capture images/video for social media posting as well as to provide event support to the campus and students.
• Work with Campus team to email invitation to events to inquiries, current students, and/or alumni as appropriate.
• Coordinate with catering and other vendors as needed to ensure successful events.
• Survey students at each campus bi-annually to determine what events and fundraising is important to the current student body and help suggest / promote events in response to that information.
• Proactively generate creative ideas that will help improve and increase successful events on campus and off campus.
• Work with legal/compliance to generate and distribute appropriately any terms and conditions needed for campus events/giveaways/sweepstakes
• Attend school graduations, capturing content for social media and posting 'as it happens' during the ceremonies for each campus
• Capture and create professional social media content at each campus highlighting the school as an effective education facility, including photos and videos
• Create social media calendar/plan and develop content in advance for regular posting on key social media platforms
• Proactively generate and implement upon approval creative ideas that will help improve and increase social media engagement and growth
• Manage approvals of social media content with VP Marketing, compliance and legal teams for all public-facing branded content in a timely and effective manner
• Other duties as assigned

Required Skills/Experience

• Social media content development proficiency
• Ability to professionally communicate fluently in verbal and written English
• Supportive of a diverse and inclusive work environment
• Strong organizational and time management skills for multiple projects and priorities.
• Valid US driver's license.

Preferred Requirements

• At least 1-2 years of administrative/marketing experience in a fast-moving environment.
• Proven track record of event coordination and/or social media management.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams
• Proficient in social media apps (Meta, X, etc.).

Compliance

• Demonstrate knowledge of, and carefully follows all applicable federal and state compliance requirements and regulations including those prescribed by the U.S. Department of Education, accrediting agencies, state regulations and, and internal policies and procedures.
• Effectively communicate compliance requirements to other staff as appropriate and quickly escalate any compliance concerns to the Compliance department.

Work Environment/Physical Demands

• This is a part-time remote position with weekly travel to the corporate office and West Hartford campuses.
• Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
• May require setup of computer equipment, accommodation consideration available upon request.
• Driving multiple hours in a day.
• Ability to lift and move materials and use phone/tablet to take pictures.
• Flexibility to work evenings and weekends, as needed.

Anticipated starting salary is based on experience and qualifications.

Compensation Range

$21 - $21 USD

Our Core Values

Caring: We believe every student has the potential to be successful in a rewarding career, with the right support. We partner with you from your first day of classes through your search for a job after graduation.

Respect: We view everyone who enters American Institute as a productive adult who deserves respect and the opportunity to excel. Our staff and instructors are dedicated to helping you achieve your goals and realize your potential.

Service: American Institute is committed to the professional and academic success of each student by actively seeking opportunities to provide service both within the campus as well as within the surrounding community.

Integrity: We look forward, not backward. No matter where you come from or what obstacles you've faced in the past, we believe your future is yours to create.

Accountability: When you commit to us, we commit to you. When you walk into American Institute, we focus on helping you continue to move forward, so you can create the life you want to live.

Innovation: We know that the sooner you have the knowledge and skills you need to begin your career, the sooner you can become successful. American Institute offers focused, practical training that gets you out of the classroom and on your way faster than you thought possible.

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