Job Description

FlexStaff is hiring a Digital Marketing Specialist for one of our clients.

This is a fully remote position Monday-Friday 8:30am-5:00pm

Pay Rate: $25/hour

This position is responsible to create and design digital marketing campaigns and direct marketing programs in order to identify new growth opportunities within the marketplace.

KEY RESPONSIBILITIES: 

• Create and implement digital marketing campaigns, using analytics and metrics to improve search results, conversions and leads



• Update and maintain social media pages and website, interacting with various departments 



• Develop and execute email marketing activities and marketing automation programs in Marketo; partner with Product Merchandise, Sales, and other internal stakeholders to leverage email marketing strategy to support business needs. Continue to evolve the customer journey through content optimization, A/B testing and other multivariant testing.



• Implement advanced Marketo tactics such as automated nurture streams, personalized landing pages, and smart audiences.



• Develop effective, relevant and educational content that drives organic search traffic, ecommerce transactions and lead generation.



• Work with in-house creative agency and Conductor to optimize landing pages and webpages for SEO.



• Participate in special projects and perform other duties as required

Must Haves: 

• Business-To-Business (B2B) Marketing



• Canva



• Customer Relationship Management (CRM)



• Marketing Automation



• Marketo

*Additional Salary Detail

The salary range and/or hourly rate listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary and/or rate, several factors may be considered as applicable (e.g., location, specialty, service line, years of relevant experience, education, credentials, negotiated contracts, budget and internal equity).

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